J. Vernon Kendrick Limited – Customer Privacy Notice

**This notice sets out how we deal with your personal data, who we share it with, what your rights are as well as other matters.  Please read it carefully.  **

Who are we?

If you make an enquiry of us or we provide a quote to you or you ask us to arrange a funeral for you then we – J. Vernon Kendrick Limited of 76-82 Cemetery Road, Lye, Stourbridge, West Midlands, United Kingdom, DY9 8DB– will be a “controller” of your personal data.  This is defined as any information that relates to you as an individual.  For the purposes of this notice it will be referred to simply as your ‘information’.  

Why do we process your information?

We process your information to respond to enquiries from you either in advance of someone’s passing or following death; to record your wishes in respect of a funeral; contacting ministers; liaising with printers and placing notices in newspapers; liaising with charities, gravediggers and stonemason; producing invoices and taking payments; involving debt collectors in event of non-payment and storing funeral arrangements for future reference.  

How we lawfully process your information

We process your information to take steps at your request with a view to us providing goods and/ or services and/ or to perform the contract itself. We also process your information to pursue our legitimate business interests these being the efficient and effective operation of our business.

How long will you store my information for?

We will retain your contact details and record of the funeral arrangements indefinitely.  Everything else we only retain for as long as we reasonably need to.

What are my rights?

Under certain circumstances you have the right to request access to your information; to the correction of any inaccurate information we hold about you; to erase your information; to restrict our processing of your information and to object to any processing of your information by us that we purport to process in our legitimate interests. If you wish to exercise a right please speak with Dan Kendrick.


If you are concerned about our use of your information please contact Dan Kendrick.  We will do all we can to address your concerns. If, after that, you are still concerned you may contact the Information Commissioner’s Office via www.ico.org.uk